everymum.ie was able to improve the user experience, increase revenue potential and avoid potential issues, with a CMS migration from Kentico 9 to Kentico 13.
Zahra Media (everymum.ie)
Website CMS migration, UX & UI Improvement, technical SEO and web performance monitoring, salesforce integration
As with most projects, we needed to liaise with existing suppliers. In this case the suppliers were changed several times during the project.
We used our proven processes for supplier interaction to ensure a consistent and effective line of communication was maintained, thus avoiding delays.
This was not a strategic project designed to deliver a competitive advantage. If it were not for the CMS becoming unsupported, no migration would have taken place.
As such, it was important to keep budgets as constrained as possible.
A huge volume of legacy content needed to be migrated without negatively impacting SEO.
everymum.ie was a market leader and their strategy was working well, this could not be interrupted by the migration.
A primary driver of Zahra’s business is the targeted audiences that they build with their content. It was essential that the front end seamlessly integrated with Salesforce.
A fundamental part of Zahra’s model is the content they produce and the audience they attract through organic SEO. It was essential that their search engine performance either improved or stayed at the same level throughout the migration.
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