Developing a bespoke food ordering platform to replace a 3rd party solution.
Mobile App development, product management
The overall system needed to be comprised of multiple components: customer mobile apps, responsive web ordering platform, ePOS terminal software, detailed administrative controls over the platform, and a robust technical architecture to distribute orders. And it had to reflect their high end brand, all for a limited initial budget.
Steer73 needed to deliver a fluid UI and high end solution whilst incorporating multiple variables into each order. The user experience needed to feel uniform and seamless, but had to deal with real time changes to any parameters, including how the customer location would change the options that are surfaced at any time.
Variables included everything from handling real time changes to delivery time and out-of-stock options, to managing currency, territory and franchise requirements.
First we needed to understand the business – how the restaurants operated how HQ operated; not a single delivery experience but a complex blend of onsite dining, click and collection and delivery, for both their own restaurants and franchisees.
As customer experience was crucial to success, we conducted UX research on how other food ordering apps in the market operated, and spoke with Camile customers about what they wanted.
As always while user experience was critical, the needs of the business also have to be met. We balanced these needs through a UI design system that allowed customers an easy and enjoyable ordering process, while providing the business the commercial flexibility required.
In the incredibly fast changing world of food delivery the new Camile platform represents a clear competitive advantage. It allows Camile a direct-to-customer relationship and the commercial tools required to operate in a market with increasingly strong delivery aggregators.
No matter what stage your project is in, we would love to speak. The earlier we start talking, the sooner we can help shape the best solution for your organisation.
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