Steer73’s new website and why we launched it

Phil Woodward

At Steer73 we are constantly looking to improve and evolve our business and this month (November ’20) we launched a new website. This website reflects our business’s ongoing improvement, evolution, and growth.

We thought it would be interesting to share the reasons behind launching the new website and the principles behind our thinking.

An updated look and feel

We have been updating our company style guides this year, something reflected in the many documents we produce, and it was time for the website to be similarly updated. This visual update gives the website an up-to-date look and feel.

Principle: Online design trends evolve constantly, and it is important to keep any website regularly updated to reflect this.

Easier to understand

Our old website contained a lot of information about our processes. This is important, but we found it was taking people too long to get the answer to the simple question “what do you do”.

So, we updated the website’s layout, and created a new information hierarchy to make it easy to understand the services we offer and the expertise that we provide.

Principle: listen to users and provide them the information they tell you is most important up front.

An improved CMS platform

Our old website was built on an open source .NET CMS, which was the right choice at the time.

We have made improvements to our technology strategy since then, and now use WordPress for smaller, simpler sites, and Kentico for larger, more complicated work.

So, we have migrated the Steer73 website to WordPress – it is easy to use for content editors and there is a rich ecosystem of plugins.

This is the right technology choice for the size of website we have now, but we expect that as the site’s functionality and size increases, we will migrate again.

Principle: pick you technology for where you are today and be ready to invest in technology updates or migrations when the circumstances are right. Also, stay current.


Steer73 Insights – an investment in content

We are starting to invest heavily in content. We are already producing a large amount of content internally, that feeds into our various Playbooks, and we are now starting to expose that content externally.

Steer73 Insights is a new section of our website where we will be sharing how we deliver digital transformation projects and how we develop digital products.

This part of the site will grow significantly in 2021.

Principle: information should be free, the trick is how you apply it.