Typically, because it is underestimated. Underestimated in three primary ways:
- In its importance: When discussing a new technology project, topics such as functionality, UX and tech-stack, naturally come up far before the afterthought…content.
- It’s complexity to produce: It is often assumed ‘we can put this together, I just need to sit down for a few hours and write it out’
- Time needed for population: Once created, many mentally tick content off as done, but the process of actually entering it into your experience almost always takes longer than expected.