Boojum are a casual Mexican burrito bar with award-winning food at great prices. They have over 15 outlets across Ireland and Northern Ireland.
They had a successful paper-based loyalty programme that they wanted to digitise in order to take advantage of the benefits a digital customer experience can provide.
Boojum
2020
Mobile app development
Boojum had an extremely successful paper-based loyalty scheme and a very loyal customer base using it. They wanted to transition to a digital loyalty system and gain the advantages an app provides:
Importantly, the system had to be developed around existing infrastructure; for instance, their ePOS system and online ordering were already in place, so we needed to develop a solution that worked within the constraints of these third-party systems.
The primary goal was to deliver what was already there but on a new and supported platform. Critically, this included not breaking things that were already working well, such as SEO and legacy content.
As the migration needed to happen anyway, a natural question became, “What improvements can we make while doing this?”
We worked closely with Boojum to understand how the scheme operated, so we could understand the brand and create a user experience that matches the expectations of their customer demographic.
We also worked with their third-party suppliers to develop an integration that enabled us to deliver a good customer experience while working within the parameters of existing systems.
The Boojum app was released for iOS and Android and was quicky adopted as a customer favourite, rising to the top 50 in Apple’s ranking for restaurant and food apps.
It was an especially important tool through the COVID-19 crisis, providing a convenient way for customers to order food.
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