everymum.ie was able to improve the user experience, increase revenue potential and avoid potential issues, with a CMS migration from Kentico 9 to Kentico 13.
Zahra Media (everymum.ie)
Zahra Media were running everymum.ie successfully. However, their website was built on an old CMS that was about to become unsupported. This could have led to problems such as security issues and a loss of functionality.
The primary goal was to deliver what was already there but on a new and supported platform. Critically, this included not breaking things that were already working well, such as SEO and legacy content.
As the migration needed to happen anyway, a natural question became, “What improvements can we make while doing this?”
A huge volume of legacy content needed to be migrated without negatively impacting SEO.
everymum.ie was a market leader, and their strategy was working well; this could not be interrupted by the migration.
Steer73 analysed the requirements and scanned the market for the best solutions; this included assessing other CMSs, hard-coding the site and other platforms. The conclusion was that the best solution, both in terms of functionality and cost, was staying on the same platform (Kentico) but upgrading to the latest version.
This would provide Zahra with a highly effective platform that didn’t require any re-learning of a system for their staff.
In addition to ensuring that Zahra had ‘their existing site but in a stable, supported environment ’, the opportunity was taken to make a number of improvements.
Our dedicated UX, UI & design team performed a review of the site and identified some simple improvements to the site that would bring it up to present-day best practices, without a huge overhaul.
A primary driver of revenue for the business is monetisation of their audiences and lists. In a review of the systems, it became clear that the experience could be improved for everymum’s audiences, while increasing the revenue potential for everymum.
This included optimising the signup process to enable a wider, yet still highly relevant, audience to sign up for everymum’s content. This expanded the available market and engagement with the site.
Furthermore, the list structure and sign-up process were optimised to better gather subscribers’ interests and life events. This gave Zahra more insight into each subscriber and opened up greater revenue-generating potential. For the user, it facilitated more relevant, useful content and a better experience from everymum.
✅ Kentico 13
✅ Salesforce integration
✅ OneTrust
✅ Ad delivery platform integrations
✅ Waterfall
❌ Agile
✅ UX & UI design
✅ Systems integration
✅ Supplier interviews
✅ Stakeholder interviews
✅ Business process analysis & design
Zahra have a stable, safe platform to grow their business from.
The new platform enables greater features and capabilities to delight users and drive business goals.
Customers have a better user experience throughout the funnel, from first landing on a page to receiving personalised content that helps them on their parenting journey.
Zahra have greater revenue potential through more targeted marketing to their audience (which itself has been expanded).
The migration was delivered on time and within a tight budget, avoiding the risks of running on an unsupported CMS.
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