Boojum had an extremely successful paper-based loyalty scheme and a very loyal customer base using this. They wanted to transition to a digital loyalty system and gain the advantages an app provides – more direct marketing, customer engagement, and a platform for longer term growth.
Importantly, the system had to be developed around existing infrastructure – for instance their ePOS system and online ordering were already in place, so we needed to develop a solution that worked within the constraints of these third-party systems.